WHAT IS REAL MOTIVATION BEHIND BEHAVIOR? (2)

When they teach you that you can't take your money to your grave - what do they do it for? What do they really mean? They "forget" that you can hand it down to your children and grandchildren. Or your friends. Or lovers. To make their life easier.
Usually, the real motivation behind this propaganda is just simple: to make you deliver your savings to some political party, or church, or other institution.

WHAT IS REAL MOTIVATION BEHIND BEHAVIOR? (1)

When they teach you that you can buy everything with money - what do they do it for? What do they really mean?
Remember: you can buy only common goods and simple services. You can buy a prostitute and not love. You can buy food and not health. You can buy a tuxedo, however, you cannot buy a knack for its wearing. You can buy a computer, but you cannot buy brains. You can buy a weight, but you cannot buy muscles. You can buy a PR specialist to make yourself known, however, you cannot buy real power. Everything except simple stuff you need to produce yourself.
So, what is the real motivation to this brainwashing? They wish you to work just for money today. Tomorrow you will buy all these goods. Tomorrow. But meanwhile, please, work hard.

CHANGING ORGANIZATION'S PR IMAGE

In September 2006 the Shin Bet (= Shabak, the Internal Security Service of Israel), launched its first-ever public recruitment drive. The employment campaign is targeting computer programmers. The security service is calling on high-tech geeks to join the anti-terror battle.
The ad campaign is also intended to change the organization's image. Do you think it's investigations and dark rooms? No, it's high-tech! Advanced technology! Software development!
Which PR move we learn?
Wish to change your organization's image? Launch employment campaign.