What is a 'great PR move'? PR tips, PR tools, PR ideas. Creative writing ideas. Viral marketing examples. This project is about gathering the people's experience. We proceed from the practice, from the facts, from the experience.
Thursday, July 5, 2007
HOW TO GAIN PRAISE FROM YOUR ENEMY?
After the BBC's Gaza correspondent Alan Johnston's release on July 4, Hamas made a great PR on his release. David Miliband, Foreign Secretary praised Palestinian leaders, including Hamas: “I fully acknowledge the crucial role they have played in securing this happy outcome."
You should learn to make such PR moves when necessary. First, encourage somebody (let's call him an X-person) to fulfill a dirty work (= take a hostage etc.). Second, remove/ eliminate the X-person, solve the problem and show/ portray/ present yourself as a great leader/ hero/ liberator.
To present yourself as a great hero, encourage an X-person to fulfill a dirty work, then eliminate the same X-person.
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