HOW TO INCREASE THE CREDIBILITY OF YOUR ORGANIZATION?

When you don't update the content of your web site, the customer may find wrong information. It's frustrating. The customer asks whether the information can be trusted. See this article of Jim Horton about it.

So what is the PR tip here? Update your site at least monthly. And, more important, let everyone know the very fact that you update your site.

HOW TO BROADEN TARGET PUBLIC FOR YOUR PR EFFORTS?

This article advises to remember faith-based communities when identifying target public.
Faith-based communities are large, active, and influential. They are well organized and have regular methods of communicating via websites, newsletters, direct mail, and face-to-face interactions. For example, if your restaurant is near a church, make sure your hours and staffing can accommodate parishioners before and after church services, and let the church leaders know you are happy to serve their members. If you are near a Jewish temple, you may want to offer some authentic Jewish and kosher food items.

The PR tip here is to remember faith-based communities when identifying target public for your PR efforts.

PR TIP: HOW TO MAKE THE PEOPLE TALK ABOUT YOU?

In an extraordinary public admission in July, Brazil's President Luiz Inácio Lula da Silva (popularly known as Lula) confessed that he fears for his life when flying under the current conditions.
"It's no secret to any Brazilian that we have an aviation crisis," he said. "Personally, when the airplane door closes, I deliver myself to God. Even with my luck in the hands of God, I confess I'm afraid. I confess this publicly because I am not embarrassed to say we are afraid." Silva vowed to "do what has to be done and spend what has to be spent" to make air travel safe in Brazil.

The PR tip to induce the public to talk about you is to make an extraordinary public admission.