PR TIP: USE OVERHEAD AERIAL IMAGES OF BUILDINGS

When you look at the overhead aerial image of the building of a Naval base in California, you see a strange thing: this building, which from above, looks like a swastika (= the symbol of Nazism).
This instance is about a negative effect. However, I am trying to derive a positive effect, a positive PR tip: pay attention how you look from every possible angle.

Use overhead aerial images of buildings in the way you prefer.

PR MOVE: JUST SAY WHAT YOU WISH TO PROMOTE

I have read about General Musharraf saying there is now genuine democracy in Pakistan.
Once I wrote already: Want the people to think you are a genius? Just tell them about it.
Now we see the similar principle in the above instance of General Musharraf.

Want to promote PR on a specific point? Just say it.

SELF-PROPAGATING INFORMATION VIRUS

Three months ago I wrote about information viruses. Now we have a new instance of such a virus.
When asked why democracy was not taking hold in Iraq, Bush said that it was because the people of Iraq are still traumatized by Saddam’s rule, and that Saddam killed all the Mandelas. (Nelson Mandela was a freedom fighter in South Africa.)
This Bush's saying 'Saddam killed all the Mandelas' being right or wrong, still people repeat it. So this is the main point in public relations: to build a construction to be repeated by the public.

A PR tip to make the public talk about you and propagate your words is to launch an information virus capable of self-propagating.

PR TIP: ERECT A SMALL PIECE TO DEMO YOU CARE ABOUT A BIG ONE

As you know, the 2008 Summer Olympics will be celebrated in Beijing, People's Republic of China. However, concern has been raised over the air quality of Beijing and its potential effect on the athletes.
The Chinese will do something before the Olympics. One of the moves is to erect Solar panels. Even if they will be mainly for show. Putting a few Solar panels won’t cure any pollution issues but will be a good public relations move. Beijing will definitely try to show that they are committed to the environmental cause to all the visitors and the media.

So, which PR tip can be derived from it? Raise a small but visible piece to display you care about a big issue.

HOW TO DEMO YOUR POLITICAL SELF-CONFIDENCE?

President Putin has been photographed bare-chested, with his perfect muscles on proud display. It was quite audacious demonstration of political self-confidence from a political leader. Vladimir Putin certainly absorbed everything one needs to know about psychological warfare. How many of the politicians do you estimate would emerge enhanced if their torsos were laid out for all to see on a summer fishing trip?
What Vlad’s tactical strip has revealed is the continuing role that nudity plays in male power relations.

However, not only the nudity is the point. If you have anything good to show - show it. That's a PR tip about it.

WHAT STORY IS YOUR PUBLIC LIVING?

This book by Carol Pearson, Ph.D., and Hugh Marr, Ph.D., WHAT STORY ARE YOU LIVING?, is talking about so called Archetype. We are all heroes of our own life stories. We live according to some archetype (Innocent, Orphan, Warrior, Caregiver etc.).

So what is the PR tip about it? When you appeal to some specific public, learn the archetype of that public. What does that public think of itself? What story is it living?