IS IT POSSIBLE TO PRESENT A DANGEROUS PHENOMENON AS A FRIENDLY ONE?

Do you know what 'Greenwash' means? It is a portmanteau (= a new word formed by joining two others) of green and whitewash. It means the actions of a company, which advertises positive environmental practices while acting in the opposite way.
For instance, when more money or time has been spent advertising being green, rather than spending resources on environmentally sound practices.
'Clean coal' is a good example of greenwash. Clean coal means coal chemically washed of minerals and impurities with the purpose of eradicating sulfur dioxide and other pollution. It designed to enhance the environmental acceptability of coal use.
Prominent environmentalists believe that the term clean coal is misleading: "There is no such thing as 'clean coal' and there never will be. It's an oxymoron".

Let us see it schematically. This is how the general model
'From Input to Output' looks like:









This is a more specific model when you have some Dangerous Phenomenon as an Input,
you fulfill your Action (PR move = Decoration),
and finally you receive your result (= you present the initial Dangerous Phenomenon as a Friendly Phenomenon instead):




Now you specify the initial general model even more. The Input (= Dangerous Phenomenon) turns to be "Coal", the Action (= Decoration) is Greenwash, and the Output (= Friendly Phenomenon) is "Clean Coal":





This is a simple PR tactics of giving something dangerous a more friendly name.

HOW DID CULTURAL GLOBALIZATION ENTER MY HOME?

What is the "Cultural Globalization"? Cross-cultural contacts; consuming and enjoying foreign ideas; participating in a world culture.
So how does it apply to me and my family?
I have bought an album of the band 'HaBanot Nehama' (= 'consolation girls'). Three girls singing with acoustic guitar. Very fresh music. What impressed me that these girls sing in two languages: both Hebrew and English, this language transition taking place very naturally inside a song. I mean first of all their song 'So far'. I even don't always pay attention which language they sing at the moment.
I think this is a good product of the Cultural Globalization.
I have given this album to my daughter to listen.

I see this language transition as a fine PR move.

HOW DID I BUILD AN EDUCATIONAL MOVE?

I am going to change my usual theme: instead of writing on PR tips in the public life, I am writing now about my recent experience with my family. Specifically, with my daughter. Positive experience is worth talking about. We learn from it.
So now I am talking about an event with my daughter. It is about some cultural / spiritual experience. It is about an attempt / effort to actively construct an educational situation.

The background is this: there was a movie on TV last Sunday about Jan Vermeer, a Dutch painter (1632 - 1675). 'Girl with a Pearl Earring' is the movie's name. It is about a Vermeer's painting with the same name.

So, I used this situation to connect several resources into one psychological / cultural / spiritual / educational move. These resources were:
a. The above-mentioned movie on TV.
b. My daughter (15 years old) is taking lessons on painting. So there was a ground for discussing the paintings shown in the movie.
c. I found the painting 'Girl with a Pearl Earring' on the web, showed her, and discussed with her.
d. As it turned out later, my daughter knows about the actress Scarlett Johansson (playing one of the main parts in the movie). So this helped her to feel connected to the movie.
e. Additionally, there is an interesting psychological point in this movie. I mean the main character, the painter Jan Vermeer. His personality is very interesting. His manner of talking to the girl serving in his house (the same girl we see on the painting) is worth learning if we wish to learn talking non-aggressively.
For example, when he orders her to grind paints for oil-colors, she answers she has no time because she is very busy with her main tasks as cleaning, shopping, cooking. How does he answer her? Does he show any aggression? Nervousness? Irritation? No. He just tells her: 'Make time'.

When you have a chance and resources to create an educational situation / move, do it.

WHY TO CONCENTRATE ON THE RIGHT PUBLICS ONLY?

What do you prefer: to draw the crowds or to get the votes? Jim Horton has noticed that Barack Obama is drawing the crowds but Hillary Clinton is getting the votes. Why?
Not all the population is likely to vote. The essential voters are only those who are going to vote, and they are a minority of the population.
So you don't need to reach all the voters, it is certainly not anyone in your state. There are only certain groups of public you must reach.

PR tip is to focus on targeting the right groups of public at the right time.

PR TIP: USE OVERHEAD AERIAL IMAGES OF BUILDINGS

When you look at the overhead aerial image of the building of a Naval base in California, you see a strange thing: this building, which from above, looks like a swastika (= the symbol of Nazism).
This instance is about a negative effect. However, I am trying to derive a positive effect, a positive PR tip: pay attention how you look from every possible angle.

Use overhead aerial images of buildings in the way you prefer.