My recent analysis for creative & funny slogans shows a dozen (plus one) of main principles:
1. Alliteration:
"Rats Rock",
"Go Google"
2. Congruence:
"One City: One Goal",
“Real Health, Real People, Real Results”
3. Contraries:
"Make love not war"
“Getting a DUI is easy, calling your mom from jail is hard”
4. Direct command:
"Work smart", “Just Do It”, "Just say no"
5. Rhyme:
“Today was a good day”, "I Like Ike"
6. Pun:
"NOBAMA", "Westoxification"
7. Imitation, parody:
"Yes Pecan!", “yes we cannabis”
8. The use of the word "You":
“Broadcast Yourself”,
“Make Your Ideas Count”
9. The use of a Famous Name:
"A film with the passion of Tennessee Williams"
10. Compliment to the customer:
"A great nation deserves great art",
11. Logical Statement:
'Abortion is not Healthcare'
12. Rhetorical question:
"Where is our vote?"
"Breast cancer isn't shy, why should we be?"
13. Humor:
"It's the economy, stupid"
Saturday, June 12, 2010
DOZEN PRINCIPLES FOR CREATIVE SLOGANS
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Jacob, how about delivering more examples?
ReplyDeleteLinda, YES.
ReplyDeleteI suggest #14 - Chiasmas
ReplyDeleteExample #1 - Hernia Movers
"The potentates of tote'n freight"
Example #2 - Greater London Council*
"Say not to no say"
* An organization within British politics representing "the people" -- touting to give them voice.
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ReplyDeleteCorrect on the spelling of this device. It's "chiasmus" with a "U"
ReplyDeleteJeff, thanks for your addition. I have written a special post about it.
ReplyDelete