Sunday, July 30, 2006


Reality itself means nothing, PR means everything.
These days we can read in the media on "a great public relations move" at Guantanamo Bay. On "a nice PR move" of a Canadian Prime Minister. On "a dumb PR move" of top executives at oil giant Shell.
What is "a great PR move"? "a dumb PR move"? "a gimmicky PR move?" "an excellent move?" What makes it great or dumb? This project is about it.
This project is about to gather the people's experience. What makes PR moves effective? The research proceeds from the practice, from the facts, from the reality.