VIRAL MARKETING EXAMPLE: MUSIC VIDEO

Thanks to Robert F. Hogeboom, I have learned about a successful viral marketing example.
What's great about it?
As you know, viral marketing means self promoting message. So, which principles can we learn out of this example?
First, what is the story behind the case?
Presidential candidate Barack Obama delivered a speech on the eve of the New Hampshire primary. 'Yes We Can' was the speech motto.
Afterwards a hip-hop singer created music video using the same lyrics 'Yes We Can'. As his distribution platform, the singer chose the largest online video site, YouTube. Its popularity has been great = over 13 million views to date.
Watching the video, what do we see?
* Authenticity. It seems to come out of the heart. 'Home made' style.
* Simplicity. It is just black & white, as opposed to the usual colorful TV shows.
* The video is calm, quiet, soft, gentle. Not noisy rallies.
* The distribution platform is not the last point.

So, we learn a few principles of this viral marketing example: authenticity, simplicity, softness, and a good platform.

VIRAL MARKETING EXAMPLE: FUN VIDEO

Which problem do you need to solve in your marketing effort?
You wish your potential customers to receive your message, and not just to receive but to pass it on to others, don't you?
So this is the point. Why would the customers pass along your message voluntarily? This is your challenge.
So, you need to make them say "This is fun!". Let us see one viral marketing example. This is a video promoting 'F-Series' truck of Ford. Several videos show you situations when a guy (driving a F-150 truck) is punished for not being 'tough' enough. For example, one driver is arrested for wearing a pink shirt ('No pink shirts for Ford tough guys!'). Another is obliged to pour his caffe latte out ('NO FANCY COFFEE') etc.
Ford trucks are for 'tough' guys - this is the message that you as a viral marketing transmitter are supposed to pass along.
One more thing. There is a button 'SHARE' on the video, so you are reminded to send the video to your friends.