It is interesting how the personal name gets a role in slogan making.
For example:
"Give 'em Hell, Harry!" became a lifetime slogan for Truman supporters.
"I Like Ike" was Eisenhower's funny campaign slogan.
Issey Miyake's first fragrance was L'eau d'Issey for women. The name L'eau d'Issey (engl.: Issey's water) is a pun. In French, it sounds identical to "l'odyssée" (eng. odyssey).
Remember how 'Lolita' by Nabokov starts?
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
This famous excerpt shows us the importance of the NAME.
Friday, May 21, 2010
PERSONAL NAME FOR SLOGAN
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