Friday, May 21, 2010


It is interesting how the personal name gets a role in slogan making.
For example:
"Give 'em Hell, Harry!" became a lifetime slogan for Truman supporters.
"I Like Ike" was Eisenhower's funny campaign slogan.

Issey Miyake's first fragrance was L'eau d'Issey for women. The name L'eau d'Issey (engl.: Issey's water) is a pun. In French, it sounds identical to "l'odyssée" (eng. odyssey).

Remember how 'Lolita' by Nabokov starts?
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
This famous excerpt shows us the importance of the NAME.