My recent analysis for creative & funny slogans shows a dozen (plus one) of main principles:
1. Alliteration:
"Rats Rock",
"Go Google"
2. Congruence:
"One City: One Goal",
“Real Health, Real People, Real Results”
3. Contraries:
"Make love not war"
“Getting a DUI is easy, calling your mom from jail is hard”
4. Direct command:
"Work smart", “Just Do It”, "Just say no"
5. Rhyme:
“Today was a good day”, "I Like Ike"
6. Pun:
"NOBAMA", "Westoxification"
7. Imitation, parody:
"Yes Pecan!", “yes we cannabis”
8. The use of the word "You":
“Broadcast Yourself”,
“Make Your Ideas Count”
9. The use of a Famous Name:
"A film with the passion of Tennessee Williams"
10. Compliment to the customer:
"A great nation deserves great art",
11. Logical Statement:
'Abortion is not Healthcare'
12. Rhetorical question:
"Where is our vote?"
"Breast cancer isn't shy, why should we be?"
13. Humor:
"It's the economy, stupid"
Saturday, June 12, 2010
DOZEN PRINCIPLES FOR CREATIVE SLOGANS
Subscribe to:
Posts (Atom)