Jessica Simpson’s (an American pop singer and actress) recent divorce further increased her popularity. Why? Because people wish to relate to others. They wish to relate to somebody facing similar problems. Ordinary people are struggling all the time, and they wish to see they are not alone.
So, showing you struggling improves your image.
The PR tip is to share your own personal challenges, battles and triumphs, because you inspire your target audience to continue working to overcome their problems.
Sunday, July 29, 2007
Friday, July 27, 2007
A Russian expedition set sail on July 25 for the North Pole, where it plans to send a mini-submarine crew to plant a flag on the seabed and symbolically claim the Arctic for the Kremlin.
The objective is to be the first to put a flag there, a Russian flag at the bottom of the Arctic Ocean, at the very point of the North Pole. Legal and defence experts see the move as part of a Russian push to assert itself globally and equally, a canny public relations move.
How are they going to fulfill it? If all goes according to plan, the nuclear-powered icebreaker Rossiya will smash through the ice, leading the way for the main expedition ship, which will launch the submarine. We are talking about a small submarine for three members of the team. A Mir submersible vehicle will delve 4,000 meters to the bottom of the ocean beneath the pole.
Which PR tip can we learn from this example? Wish to claim your rights to some territory? Wish to make PR about your success in a new scope? So stake a visible/ concrete/ real/ physical object to prove it.
Tuesday, July 17, 2007
These are alternate titles for PR people you can find in the media:
Digital Media Manager
Communications Planning Director
Media and Advertising Coordinator
Director of News and PR
PR pro (= professional)
PRO (= public relations officer)
PR trend setter
So which name is the most appropriate?
Thursday, July 5, 2007
After the BBC's Gaza correspondent Alan Johnston's release on July 4, Hamas made a great PR on his release. David Miliband, Foreign Secretary praised Palestinian leaders, including Hamas: “I fully acknowledge the crucial role they have played in securing this happy outcome."
You should learn to make such PR moves when necessary. First, encourage somebody (let's call him an X-person) to fulfill a dirty work (= take a hostage etc.). Second, remove/ eliminate the X-person, solve the problem and show/ portray/ present yourself as a great leader/ hero/ liberator.
To present yourself as a great hero, encourage an X-person to fulfill a dirty work, then eliminate the same X-person.