Three months ago I wrote about information viruses. Now we have a new instance of such a virus.
When asked why democracy was not taking hold in Iraq, Bush said that it was because the people of Iraq are still traumatized by Saddam’s rule, and that Saddam killed all the Mandelas. (Nelson Mandela was a freedom fighter in South Africa.)
This Bush's saying 'Saddam killed all the Mandelas' being right or wrong, still people repeat it. So this is the main point in public relations: to build a construction to be repeated by the public.
A PR tip to make the public talk about you and propagate your words is to launch an information virus capable of self-propagating.
Saturday, September 22, 2007
SELF-PROPAGATING INFORMATION VIRUS
Saturday, June 23, 2007
INFORMATION VIRUS - WHAT IS IT AND HOW TO LAUNCH IT?
Avigdor Lieberman (Strategic Affairs Minister of Israel) said on June 22 he was opposed to government plans to funnel funds and arms to Palestinian President Mahmoud Abbas to embolden / prop up his security forces. Then he added a statement which caused a lot of PR noise: "It has been proven that transferring arms and money to Fatah strengthen terror elements. Even if we supply Abbas with F-16 jets, he has no ability and no chance (to fight Hamas)".
What happened next, all the news releases began repeating his phrase on F-16. As well as a computer virus is capable of reproducing itself, an information virus is capable of spreading itself.
I am talking neither about the essence of the matter on F-16, nor about my personal attitude.
I am talking only about the capability of self propagating.
The PR move to propagate your idea is to build an information virus.