Sunday, September 12, 2010

CASE STUDY: SLOGAN IDEA FOR A TEEN PREGNANCY PREVENTION PROGRAM

Somebody asked a question: "Anybody have ideas? Looking for a slogan idea for a teen pregnancy prevention program!?"
Let us help her to find a slogan. I just take two of the principles:

First, Alliteration:
(For example: "Enjoy Star & Story" was a slogan of the competition at Seoul Int'l Drama Awards)
Now our case is about the word "safe". So let say it like:
SAFE IS SMART.

Then, Imitation, or parody:
In our case it could be like:
YES WE ARE SAFE.
Or simpler: YES WE SAFE.