US PR professional Arthur J. Finkelstein is known in Israel for running Former Prime Minister Benjamin Netanyahu and Israeli politician Avigdor Lieberman.
Another American adviser Stan Greenberg served as pollster to Israeli Former Prime Minister Ehud Barak.
Now the question is: what is the role of political consulters (like Finkelstein and Greenberg)? Why are the journalists eager to contact them? What do the journalists get from them?
The answer is simple: the journalists get from them information. All kind of information. Scoops, stories, details, news. Otherwise, where could the media get all the stuff?
So, seeing this point makes it easier for PR professionals to play their role and to contact the media. Because now you know the eagerness of the media to eat up every piece of info.
Saturday, January 19, 2008
Tuesday, January 8, 2008
Today Hillary Clinton began campaigning before dawn at a Manchester (New Hampshire) elementary school. Joined by her daughter, Chelsea, she poured coffee for voters at the school and pledged, "We're going to work all day to get the vote out."
So, Hillary, first, appears with her daughter, second, hands some material, perceptible, tangible item to the voters. This acts psychologically.