Tuesday, February 16, 2010

More examples for rhyme in funny slogans

One more example for RHYME slogan. “If it bleeds, it leads.”
This slogan is about TV reporting. If the news has violence, crime, or injury, it guarantees top story status.
This slogan has been around for a long time. Now there is a new one: “If it moves, it grooves”. Anything out of the ordinary becomes stuff for a TV newscast.

More example. Farmers in Scotland and Canada tried to boost the sale of pork with a campaign slogan urging people to “put PORK on your FORK”.

I bring a video here about a song with a plenty of RHYME. This is a Michel Legrand's song THE WINDMILLS OF YOUR MIND. There was a movie in the 1960s "Thomas Crown Affair". The movie was not so famous, but the music by Michel Legrand... May it supply an inspiration for you toward more rhymes in your funny campaign slogans.

Saturday, February 6, 2010


It's fun to see how they use RHYME to produce creative slogans.

For example, how the "I Like Ike" slogan was created?
If you don't remember who is 'Ike' - I am talking about Dwight "Ike" Eisenhower. He was the President of the United States from 1953 until 1961.

Imagine you are a campaign researcher for a president's campaign. You have two options:
A. You can ask people to describe their views on all the political issues.
B. You can just ask the people what they think / feel about your candidate.
So which option would you choose?

They did research for the campaign and found out more people wanted to talk about how they trusted and felt comfortable with Ike, but didn't like to describe their views on all the issues.

Eisenhower's campaign slogan in 1952, "I Like Ike", was simple but effective. Оne of the most popular in American history.