Glassware magnate Max Riedel and Oregon pinot noir makers have announced the design of a new glass specifically for Oregon Pinot Noir (pinot noir = dry red table wine made from purple Pinot grapes).
What makes this glass special? It's a large-bowled, tulip-shaped glass that flares out gently at the top. Tasters say that the slightly narrower opening of this glass seems to focus aromas.
What is my point? It is not about the aroma, nor about the special shape. My point is the main idea of this PR move: every wine should get its own glass. As if it's really so important!?
This is your way to promote your main production, as if it is so 'special', so exclusive that one cannot fully enjoy it without special equipment.
You can further develop this idea: every car should get its own tire, every breed of dogs its own dog-collar, etc.
So the PR tip is: Add some accompanying article to your main production.