Monday, April 9, 2007

HOW TO IMMORTALIZE YOUR PERSONAL NAME?


What is the Google's term "PageRank"? What does it stand for? Does it stand for the word "page" (= a page of an Internet site)? Or for the name of the Google's cofounder Larry Page?
At the end of the day, it makes no difference. You invent a new word pointing both to your personal name and to the technical/scientific/political term.
Another great example is the memorable PR move of Russian tsar Peter the Great. He founded the city of Saint Petersburg in 1703. What's the official explanation? That it was named after Saint Peter the Apostle. Then why not to name it after Saint Paul? Because Peter himself named it.
A fresh Internet example is Craigslist (a centralized network of online classified advertisements) founded in 1995 by Craig Newmark.

When you invent a new term / buzzword, try to think about your own personal name.

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