Tuesday, January 8, 2008

HOW TO ESTABLISH YOUR IMAGE AS A HUMANE ONE?


Today Hillary Clinton began campaigning before dawn at a Manchester (New Hampshire) elementary school. Joined by her daughter, Chelsea, she poured coffee for voters at the school and pledged, "We're going to work all day to get the vote out."
So, Hillary, first, appears with her daughter, second, hands some material, perceptible, tangible item to the voters. This acts psychologically.

2 comments:

  1. Jacob, what does it mean 'acts psychologically'?

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  2. PR pro,
    'acts psychologically' means acting not directly. Bringing her daughter to pour coffee - it has nothing to do with Hillary's functioning as a president. Still it makes something to the voters' mind, it presents Hillary as a humane person.

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