Saturday, February 6, 2010


It's fun to see how they use RHYME to produce creative slogans.

For example, how the "I Like Ike" slogan was created?
If you don't remember who is 'Ike' - I am talking about Dwight "Ike" Eisenhower. He was the President of the United States from 1953 until 1961.

Imagine you are a campaign researcher for a president's campaign. You have two options:
A. You can ask people to describe their views on all the political issues.
B. You can just ask the people what they think / feel about your candidate.
So which option would you choose?

They did research for the campaign and found out more people wanted to talk about how they trusted and felt comfortable with Ike, but didn't like to describe their views on all the issues.

Eisenhower's campaign slogan in 1952, "I Like Ike", was simple but effective. Оne of the most popular in American history.


  1. Jacob, do you think every slogan needs to have a rhyme?

  2. Veronica, not every slogan needs to have a rhyme. Rhyme is ONE of the possible principles, however, a popular one.