Saturday, July 17, 2010


Jeff Larche in his comment to this blog points to chiasmus as a figure of speech.
Chiasmus (ki-az'-mus) is repetition of ideas in inverted order. Word order in one clause is inverted in the other (inverted parallelism).
Jeff brings this example: "Say No to No Say" was 1984 slogan of Greater London Council.

Here are more examples:
"Mankind must put an end to war or war will put an end to mankind." John F. Kennedy
"America did not invent human rights... Human rights invented America." Jimmy Carter
"What counts is not necessarily the size of the dog in the fight — it's the size of the fight in the dog." Dwight D. Eisenhower
"Some people use change to promote their careers; other people use their careers to promote change." Sarah Palin
"By failing to prepare, you are preparing to fail." Benjamin Franklin

1 comment:

  1. Jacob, all your examples for chiasmus as a principle for slogans - what exactly should I do with them when I need to invent a slogan of my own?