Rudy Giuliani (one of the 2008 Republican presidential candidates) released his so-called Twelve Commitments to the American People. War on terrorism, end illegal immigration, fiscal discipline etc. No matter what exactly. The matter is to set up a lot of public talk around his candidacy. It sounds good: 'Twelve Commitments' resembles 'Ten Commandments'. And twelve is a lucky number (unlike thirteen).
The PR move to raise a public discourse is to release a brief number of concise propositions/ statements/ promises.