Jessica Simpson’s (an American pop singer and actress) recent divorce further increased her popularity. Why? Because people wish to relate to others. They wish to relate to somebody facing similar problems. Ordinary people are struggling all the time, and they wish to see they are not alone.
So, showing you struggling improves your image.
The PR tip is to share your own personal challenges, battles and triumphs, because you inspire your target audience to continue working to overcome their problems.
Sunday, July 29, 2007
PR TIP: HOW TO FURTHER INCREASE YOUR POPULARITY EVEN IF YOU CHALLENGE PROBLEMS?
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