When you don't update the content of your web site, the customer may find wrong information. It's frustrating. The customer asks whether the information can be trusted. See this article of Jim Horton about it.
So what is the PR tip here? Update your site at least monthly. And, more important, let everyone know the very fact that you update your site.
Friday, August 17, 2007
HOW TO INCREASE THE CREDIBILITY OF YOUR ORGANIZATION?
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PR tip
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