PR TIP: HOW TO MAKE THE PEOPLE TALK ABOUT YOU?

In an extraordinary public admission in July, Brazil's President Luiz Inácio Lula da Silva (popularly known as Lula) confessed that he fears for his life when flying under the current conditions.
"It's no secret to any Brazilian that we have an aviation crisis," he said. "Personally, when the airplane door closes, I deliver myself to God. Even with my luck in the hands of God, I confess I'm afraid. I confess this publicly because I am not embarrassed to say we are afraid." Silva vowed to "do what has to be done and spend what has to be spent" to make air travel safe in Brazil.

The PR tip to induce the public to talk about you is to make an extraordinary public admission.