Saturday, January 19, 2008

WHAT IS THE TRUE ROLE OF POLITICAL PR ADVISERS?


US PR professional Arthur J. Finkelstein is known in Israel for running Former Prime Minister Benjamin Netanyahu and Israeli politician Avigdor Lieberman.
Another American adviser Stan Greenberg served as pollster to Israeli Former Prime Minister Ehud Barak.
Now the question is: what is the role of political consulters (like Finkelstein and Greenberg)? Why are the journalists eager to contact them? What do the journalists get from them?
The answer is simple: the journalists get from them information. All kind of information. Scoops, stories, details, news. Otherwise, where could the media get all the stuff?
So, seeing this point makes it easier for PR professionals to play their role and to contact the media. Because now you know the eagerness of the media to eat up every piece of info.

2 comments:

  1. Jacob, what are you talking about? Is this role of political consulter (transmitting info to the media) is the only one???

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  2. PR pro:
    You are right, this is not the only role. Sure, they fulfill other roles as well (like consulting, advising etc.).
    Still here I am talking about their role in front of the media. Why the journalists are ready to 'eat' every piece of info? Why the journalists are ready to contact these political advisers? Just because the journalists NEED information.
    OK, this is not the only role. But this is an essential role.

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