Wednesday, August 12, 2009

FUNNY SLOGANS: ATTRIBUTING YOUR PHRASE TO ANOTHER CHARACTER

Reading Woody Allen's "The Insanity Defense", I think about using his principle while inventing funny campaign slogans.
This book consists of 46 short stories. Many of them have a main character, so that Woody Allen can attribute his own phrases, conceptions, ideas to that character.
You really never know whether this or that phrase is serious or not, whether Woody actually thinks so or not. It is the character who is speaking!
Thus one of his characters, Needleman ("Remembering Needleman"), is aware about absurdity of life: "God is silent, now if we can only get Man to shut up."
Or take this phrase ("Conversations with Helmholtz"): "I don't beleive in an afterlife, although I am bringing a change of underwear."
Inventing funny campaign slogans, you could use this Woodey Allen's principle.

3 comments:

  1. Jacob,
    I understand this Woodey Allen's principle. But how can I make any practical use of it?

    ReplyDelete
  2. Palmira,
    I mean you present a slogan as if it is not so serious, more paradoxical style.
    But really I need to bring more examples here to make it clear.

    ReplyDelete