Saturday, February 9, 2008

WHAT IS THE BEST PR MOVE?

Do you know the structure in the video? It is an aqueduct. Aqueduct is a channel to transport water. It is a conduit that resembles a bridge but carries water.
Where is it? It is near the city of Caesarea, Israel.
When was it built? Two thousand years ago.
Who built it? The ancient Romans built it.
Now you see: each time we talk about this aqueduct, we remember the Romans.
Isn't this a great public relations move: to build a structure lasting for two thousand years? To erect an artifact existing for a long time?

video

2 comments:

  1. Jacob,
    So do you advise me to build anything and wait for two thousand years? Until they will say "Wow!"?

    ReplyDelete
  2. OK, mike. Don't wait for two thousand years. Just build it now. And see it is tangible, real, concrete.

    ReplyDelete