Reading the site of WOMMA (= Word of Mouth Marketing Association), I have found plenty of 'case studies' and viral marketing examples.
However, the WOMMA terminology is a little bit different. They prefer the term 'Word of Mouth Marketing' instead of 'Viral Marketing'. Because they think 'Word of Mouth' is a broader term than 'Viral'. The last is only a part of the first. The 'Word of Mouth Marketing' comprises, in itself, many types of marketing as, for example, 'Buzz Marketing', 'Community Marketing', 'Grassroots Marketing', 'Viral Marketing' of course, and others. As for me, I can add one more term I have found recently: 'peer-to-peer marketing'.
Tuesday, March 25, 2008
WHERE TO GET VIRAL MARKETING CASE STUDIES?
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jacob,
ReplyDeleteSo, you suggest to go and see the 'case studies'. Suppose so. Then what exactly could I learn from them?
Eden,
ReplyDeleteCase studies / real examples are essential for every study. First, you get inspiration from them: 'Somebody solved a similar problem, so I can solve my problem as well.'
Second, you cannot prove / demonstrate your theory without real life examples.